Digital Marketing - Digital Marketing Strategy
A well-crafted digital marketing strategy is essential for standing out in an increasingly competitive digital landscape. This training will guide you through the key steps of creating a digital strategy, from analyzing your target audience to setting goals, and selecting the most suitable digital channels and tools. You will learn how to develop integrated digital marketing campaigns, optimize interactions with your customers, and measure performance to refine your actions. Whether you are a marketing manager, project leader, or entrepreneur, this course will provide you with the knowledge and skills necessary to succeed in digital marketing.
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Flexible 100% online training
Start your new career at any time! Available part-time? No problem, study at your own pace.
Professional projects
You will develop your professional skills by working on concrete projects inspired by business reality. No problem, study at your own pace.
Personalized support
Benefit from weekly mentoring sessions with a business expert.
Earn certificates and diplomas
Earning certificates and degrees can enhance your career, broaden your horizons, and provide you with increased personal satisfaction.
Objectives of the Digital Marketing Strategy training
Operational objective:
- Understand the fundamentals of digital marketing.
- Understand current trends and developments.
- Develop a digital marketing strategy aligned with the company’s objectives.
- Define relevant objectives and KPIs.
- Integrate digital marketing into the company’s overall strategy.
Educational objectives:
At the end of Digital Marketing Strategy training, you will have acquired the knowledge and skills necessary to:
Who is this training for?
Audience :
Prerequisites:
A pedagogy based on practice
- Progress with the help of a professional expert.
- Gain real know-how as well as a portfolio to demonstrate it.
Digital Marketing Strategy Course Content
Introduction to Digital Marketing and Evolution of Trends
History and evolution of digital marketing.
Current and future trends.
Development of a Digital Marketing Strategy
SWOT analysis.
Defining objectives.
Digital Marketing Objectives and KPIs
Definition and monitoring of KPIs
Integration of Digital Marketing into the Global Strategy
Alignment with the global strategy.
Individual and privileged supervision.
- Benefit from weekly individual sessions with an expert mentor in the field
- quickly in your projects thanks to its excellence in sharing its know-how
The Empire Training community
- Count on a close-knit community of students ready to help you 24/7.
Quote for Digital Marketing training
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How does an Empire Training course work?
From the chosen training to their entry into their new career, our students recount each stage of their experience and the support they received.
