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Empire Training

Marketing Digital - Search Engine Advertising

Flexible 100% online training

Start your new career at any time! Available part-time? No problem, study at your own pace.

Professional projects

You will develop your professional skills by working on concrete projects inspired by business reality. No problem, study at your own pace.

Personalized support

Benefit from weekly mentoring sessions with a business expert.

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Earn certificates and diplomas

Earning certificates and degrees can enhance your career, broaden your horizons, and provide you with increased personal satisfaction.

Objectifs de la formation Search Engine Advertizing

Operational objective: 

  • Comprendre et maîtriser la publicité sur les moteurs de recherche.

  • Gérer des campagnes PPC.

  • Analyser et optimiser les performances des campagnes

Educational objectives:

At the end of formation search engine advertising, vous aurez acquis les connaissances et les compétences nécessaires pour :

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Who is this training for?

Audience :

 

Prerequisites:

 

A pedagogy based on practice

  • Progress with the help of a professional expert.
  • Gain real know-how as well as a portfolio to demonstrate it.

Contenu du cours de SEA

Publicité sur les Moteurs de Recherche (Google Ads)

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Introduction à Google Ads

Création et configuration de campagnes

Gestion de Campagnes PPC (Pay-Per-Click)

Gestion des enchères et budget

Suivi et analyse des résultats

Analyse et Optimisation des Performances

Outils d’analyse

Techniques d’optimisation

Individual and privileged supervision.
The Empire Training community

Devis du formation Marketing Digital

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Formulaire de Devis

Need for training

How does an Empire Training course work?

From the chosen training to their entry into their new career, our students recount each stage of their experience and the support they received.

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