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Empire Training

Marketing - Product Life Cycle

The product life cycle is an essential concept for understanding how a product evolves in the market and adjusting marketing strategies at each stage of its life. This training will guide you through the different phases of a product's life cycle, from introduction to maturity, and eventually decline. You will learn how to adapt your marketing actions depending on the product's position in the market, optimize communication, pricing, and distribution strategies for each stage, and extend the product's lifespan with effective tactics. Whether you are a marketing manager, product manager, or entrepreneur, this course will provide you with the necessary tools to successfully manage your products’ life cycles.

Flexible 100% online training

Start your new career at any time! Available part-time? No problem, study at your own pace.

Professional projects

You will develop your professional skills by working on concrete projects inspired by business reality. No problem, study at your own pace.

Personalized support

Benefit from weekly mentoring sessions with a business expert.

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Earn certificates and diplomas

Earning certificates and degrees can enhance your career, broaden your horizons, and provide you with increased personal satisfaction.

Product Life Cycle Training Objectives

Operational objective: 

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Educational objectives:

  • Understand the stages of new product development.

  • Effectively manage a product portfolio taking into account their life cycle.

  • Apply the principles of services marketing.

Who is this training for?

Audience : 

Prerequisites: 

A pedagogy based on practice

  • Progress with the help of a professional expert.
  • Gain real know-how as well as a portfolio to demonstrate it.

Product life cycle course content

Development of new products

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Product Portfolio Management

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Marketing of Services

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Individual and privileged supervision.
The Empire Training community

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How does an Empire Training course work?

From the chosen training to their entry into their new career, our students recount each stage of their experience and the support they received.

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