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Empire Training

Marketing - Market Studies and Marketing Research

 

Market studies and marketing research are essential tools for understanding consumer needs, analyzing market trends, and making informed strategic decisions. This training will help you master techniques for collecting and analyzing data, including surveys, interviews, focus groups, and both quantitative and qualitative studies. You will learn how to design effective market research, interpret results, and use these insights to develop targeted and relevant marketing strategies. Whether you are a marketing manager, analyst, or entrepreneur, this course will provide you with the necessary skills to gain valuable insights and make data-driven decisions.

Flexible 100% online training

Start your new career at any time! Available part-time? No problem, study at your own pace.

Professional projects

You will develop your professional skills by working on concrete projects inspired by business reality. No problem, study at your own pace.

Personalized support

Benefit from weekly mentoring sessions with a business expert.

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Earn certificates and diplomas

Earning certificates and degrees can enhance your career, broaden your horizons, and provide you with increased personal satisfaction.

Objectives of the Market Studies and Marketing Research training

Operational objective: 

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Educational objectives:

  • Master the different marketing research methodologies.

  • Learn survey and data analysis techniques.

  • Know how to interpret data to make informed marketing decisions.

Who is this training for?

Audience : 

Prerequisites: 

A pedagogy based on practice

  • Progress with the help of a professional expert.
  • Gain real know-how as well as a portfolio to demonstrate it.

Course content market studies and marketing research

Marketing research methodologies

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Investigation and analysis techniques

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Data interpretation and decision making

Individual and privileged supervision.
The Empire Training community

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How does an Empire Training course work?

From the chosen training to their entry into their new career, our students recount each stage of their experience and the support they received.

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