Advertising and promotion are essential tools for attracting consumer attention, boosting sales, and enhancing brand awareness. This training will help you understand the various forms of advertising (TV, radio, digital, etc.) as well as the promotional strategies that can be implemented to influence consumer behavior. You will learn how to create effective advertising campaigns, choose the right communication channels, analyze return on investment (ROI), and design promotional actions that align with your business objectives. Whether you are a marketing manager, product manager, or communications director, this course will provide you with the skills necessary to maximize the impact of your advertising and promotional efforts.