Marketing - Specificities of Service Marketing
Service marketing has distinct characteristics compared to product marketing, due to the intangibility, variability, perishability, and inseparability of services. This training will help you understand these specificities and adopt marketing strategies tailored to promote services effectively. You will learn how to manage customer experience, work on service quality, develop customer relationships, and adjust communication strategies to meet consumer expectations in the service sector. Whether you work in tourism, healthcare, technology, or other service industries, this course will provide you with the necessary tools to succeed in service marketing.
- Download the program
Flexible 100% online training
Start your new career at any time! Available part-time? No problem, study at your own pace.
Professional projects
You will develop your professional skills by working on concrete projects inspired by business reality. No problem, study at your own pace.
Personalized support
Benefit from weekly mentoring sessions with a business expert.
Earn certificates and diplomas
Earning certificates and degrees can enhance your career, broaden your horizons, and provide you with increased personal satisfaction.
Training Objectives Specificities of Services Marketing
Operational objective:
Educational objectives:
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Measure and improve service quality to increase customer satisfaction.
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Developing effective strategies to build customer loyalty
Who is this training for?
Audience :
Prerequisites:
A pedagogy based on practice
- Progress with the help of a professional expert.
- Gain real know-how as well as a portfolio to demonstrate it.
Course content: specificities of service marketing
Quality of service and customer satisfaction
Loyalty strategies
Individual and privileged supervision.
- Benefit from weekly individual sessions with an expert mentor in the field
- quickly in your projects thanks to its excellence in sharing its know-how
The Empire Training community
- Count on a close-knit community of students ready to help you 24/7.
Marketing training quote
Please fill out the form
Please fill out the form
How does an Empire Training course work?
From the chosen training to their entry into their new career, our students recount each stage of their experience and the support they received.
